The Man behind THE BRAND ORCHESTRA:
Andreas Rapp
A music-lifestyle and marketing expert in one person. He started in the music branch as a musician and DJ. Later he changed to the fashion industry, where he was internationally active as head of marketing for Redford Shirtmakers. After studying at the Hamburg Academy for Communications and following
various stations in advertising agencies,
for the last 9 years he has been active as the founder and managing partner of the internationally-renowned Aimaq.Rapp.Stolle advertising agency in Berlin (ars-berlin.com). There he has worked for clients including Nike, Asics, MTV, Coca-Cola, Powerade, Hülsta, Ferrero, Heineken, Sony and Footlocker, to name just a few.
Rapp is also co-founder of the New Media Agency ARS-Interactive (ars-interactive.com). During his time at ARS in Berlin he has been the publisher of the target group study "Young Heros, 1, 2 and 3" as well as lecturer at the German Fashion Institute and at the University of Berlin. Rapp is the co-founder of the international music distributor MConnexion and of the record label Tricorn.