Task: conception of a music marketing offensive for the G+J magazine Gala.

Goal: Increase sales to generate an emotional involvement of the reader. Acquisition of new target groups.

Implementation: Development of a 3-part music compilation. CD 1 „Chill Out”

CD 2: “Sparkling” CD 3: “Beloved”.

Solicitation: Editorial integration in the issue and online, artist special on Dephazz in the issue, TV spots, placement on the cover, the masthead and in the contents.
Duration: 2007 (Issues 14/07, 15/07, 16/07)

Distinctive Feature: The internationally-known band Dephazz gave a title exclusively to GALA for CD1.

Task: Conception of a music compilation
Goal: Emotional involvement of National's customers. Create a world of audio branding that speaks to a wide target group.
Implementation: Development, conception and production of a compilation series entitled „Drive”.

Task: Conception of a music compilation
Goal: Create a soundtrack to the high-class fashion world of La Perla.
Implementation: Development, conception and production of a compilation series entitled „La Perla Black Label”.

Task: Development of a music concept to support the design-oriented furniture store Stilwerk.

Goal:  Increase the awareness of the Stilwerk brand with new target groups, Rejuvenation of the customer profile. Generation of store traffic. Emotionalization of the Stilwerk brand

Implementation: Development, conception and production of a compilation series entitled „Sounds like Stilwerk”.

Compiler: Sinan Mercenk

Performances of music events in Stilwerk with DJ Sinan.

Musical accompaniment of events such as fashion shows, etc.