Opinion-Leader Marketing.
Meet the Creative Elite. Next to the nearly infinite target group of music consumers there is a second group: The Movers and Shakers. Here it is no longer like it was a couple of years ago. The new musicians are DJs and computer users. In the whole world there's a new creative elite that is absorbed with music without ever having learned to play an instrument.
The boarders between music, fashion, lifestyle, urban culture and media are not only fluid, but completely abolished.
We are in direct contact with these creative elite. Class instead of mass. Meanwhile our world-wide network comprises 42 countries. And millions who are part their orbit and sphere of influence.