How does my brand sound?

Precisely, this must be defined in the corporate identity. Earlier, almost only the visual key features of a brand were set out in corporate design. In our multimedia world however, it is important to act in a multi-sensory fashion: sight, taste, touch and hearing.

Contrary to corporate design (sight), sound marketing can add the elements of feeling and hearing Therefore, for brands we need a unique sound color which extends over all brand signals. Art directors are interested in logos. Everyone else is into beautiful sound!