Music is booming!

Through pirate copying, exchange markets or illegal copying, artists and labels are certainly losing a great deal of money, but the power of music in itself is unbroken. Brands should use this power.
In the realm of mainstream, one can see with the "new" Love Parade in Essen, with 1.2 million participants, that music moves masses in the truest sense of the word.

And in fact, to such an extent as king football itself is barely able to do.
One of the most successful television formats of the last years has been and remains "DSDS". With dream audience shares, the broadcaster RTL has reached a public of millions. Brands like Sony Ericsson have profited from this.
Never before have there been so many concerts and so many concert goers.