FORWARD COMMUNICATION FOR GERMANY’S ELITE ATHLETES
- Nov 14, 2025
- 1 min read
The powerful launch campaign for our long-standing collaboration with the Bundesliga Foundation and the German Sports Aid Foundation.
The Bundesliga respects the outstanding achievements of all athletes. That’s why the Bundesliga Foundation has been supporting the work of the German Sports Aid Foundation for years, promoting elite sports across a wide range of disciplines.
Our campaign places this commitment to supporting 160 potential Olympians at the center. We showcase true passion for sport by putting the athletes’ performances in the spotlight and giving them the stage they deserve.
Success in sport depends on looking ahead and always moving forward — even when it hurts. Our concept “Move On”celebrates the determination of athletes on their journey to the top of the world. Featured are track cyclist Maximilian Beyer, German scratch champion in 2012 and 2013; hurdler Georg Fleischauer; rhythmic gymnast Jana Berezko-Marggrander; divers Kieu Duong and My Phan; boxer Omar El Hag; swimmer Maximilian Oswald; short-track skater Julia Riedel; and artistic gymnasts Philipp Herder and Sophie Scheder.
We use a special cinematic technique: the film runs backwards. It begins with the magic moments of fame and, by the end of the spot, arrives at the moment where everything began.
The campaign consists of 30- and 60-second TV spots, print ads, and online measures. It aired across all major sports media as well as on Sky, ARD, and Sport1.
