STEFAN KRETZSCHMAR AT HIS BEST
- Jan 28
- 1 min read
Updated: Mar 24
Our Dyn campaign for the biggest handball event of 2026: the European Championship in Scandinavia.
With three TV commercials and a series of social media films centered around handball legend Stefan Kretzschmar, The Brand Orchestra positions broadcaster Dyn as the entertaining home of handball. A full-day shoot and accompanying photo session in Berlin produced a wide range of films and formats for PR, TV, all digital channels, and Dyn’s own platforms. At the heart of the series is always “Kretzsche” himself—preparing for the European Championship (and his role as host) in short, humorous episodes.
Kretzsche vs. Kretzsche
Never short on self-irony, Stefan doesn’t hesitate to take himself to task in front of the camera.
All films were also adapted into short versions across all major social media formats, generating strong attention—and a significant number of new subscribers.
