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A poetic masterpiece marking the end of a season full of challenges. The Bundesliga and Bundesliga 2 concluded an extraordinary season with an equally extraordinary message to their fans. In a one-minute film, German professional football expressed its gratitude for the patience, strength, and loyalty shown by supporters throughout the 2020/21 season — a season in which, due to the COVID-19 pandemic, fans were largely unable to attend matches in the stadiums. The film is acco

Rebranding for the Future of Sports Sponsorship Sports sponsorship is evolving. Traditional reach-based partnerships are increasingly giving way to integrated brand platforms that combine content, data, experiences, and authentic values. For the German Sports Sponsorship Association (VSA), this transformation became the catalyst for a comprehensive brand renewal. THE BRAND ORCHESTRA developed a new brand identity that reflects the VSA’s strategic repositioning and future ambi

Our Dyn campaign for the biggest handball event of 2026: the European Championship in Scandinavia. With three TV commercials and a series of social media films centered around handball legend Stefan Kretzschmar, The Brand Orchestra positions broadcaster Dyn as the entertaining home of handball. A full-day shoot and accompanying photo session in Berlin produced a wide range of films and formats for PR, TV, all digital channels, and Dyn’s own platforms. At the heart of the seri

Our case for the broadcaster Dyn: This film once again demonstrates how TBO creates successful brands through a clearly defined branding process — from strategy and naming to the Brand Vision Model and a full 360° presence across all relevant channels. Dyn has managed in an incredibly short time not only to win the hearts of fans but also to inspire investors: Since this summer, alongside Springer, the Schwarz Group and the DFL have become major shareholders. And we continue

Online campaign for the top stars of the German Handball League HBL: Handball fans all across Germany are passionate about one of the best handball leagues in the world — the Daikin Handball Bundesliga. And every league has its heroes. That’s why The Brand Orchestra staged the stars of the Daikin Handball Bundesliga, in cooperation with the league and the clubs, in a striking campaign styled after a well-known classic video game — including online banners, visuals, films, an

In 2022, The Brand Orchestra celebrated more than a decade of passion-driven communications in the world of sports. As one of Germany’s leading creative agencies for sports marketing, we looked back on ten years of creating powerful stories and experiences for renowned clients ranging from the Bundesliga and the DFL Foundation to German Sport Aid.Our deep expertise in sports and our belief in the power of peak performance have also made us the agency behind Dyn, Germany’s new

Integrated communication for Dyn’s second year: In the sports broadcaster’s second season, we went directly to the fans and staged Germany’s largest sports campaign — nationally and regionally. In addition to classic communication such as nationwide TV spots, banners, and print ads, we visited the fans’ homes on site and created local communication in Germany’s most important sports cities — to inspire all sports enthusiasts right on their doorstep, side by side with the club

Brand development for InfraGO: Germany’s train stations are not only travel destinations and transport hubs — they are also important social centers for many regions. For Deutsche Bahn, The Brand Orchestra conducted an extensive branding process with a brand evaluation for various departments across stations nationwide. Together with InfraGO’s Commercial Sales division, we developed a brand book for positioning and derived brand guidelines to establish clear principles for co

Comprehensive communication package for the launch of Germany’s new sports broadcaster — from DRTV spots to print and online communication, all the way to social media activities. FROM SPORTS FANS FOR SPORTS FANS. The brand developed by The Brand Orchestra launched successfully in summer 23 together with the most important German leagues in handball, basketball, volleyball, table tennis, and hockey, as well as international competitions — and immediately won over an enthusia

The Brand Orchestra supports Lupp & Partner: A law firm can also be a strong brand — and this is becoming increasingly important in this industry. In a highly competitive market — including in HR — with seemingly identical services, a firm’s attitude makes a real difference. For Lupp+Partner, we conducted an extensive branding process with workshops at all four locations to position the company across all brand dimensions. The resulting brand book formed the foundation for a