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Our Dyn campaign for the biggest handball event of 2026: the European Championship in Scandinavia. With three TV commercials and a series of social media films centered around handball legend Stefan Kretzschmar, The Brand Orchestra positions broadcaster Dyn as the entertaining home of handball. A full-day shoot and accompanying photo session in Berlin produced a wide range of films and formats for PR, TV, all digital channels, and Dyn’s own platforms. At the heart of the se

Our case for the broadcaster Dyn: This film once again demonstrates how TBO creates successful brands through a clearly defined branding process — from strategy and naming to the Brand Vision Model and a full 360° presence across all relevant channels. Dyn has managed in an incredibly short time not only to win the hearts of fans but also to inspire investors: Since this summer, alongside Springer, the Schwarz Group and the DFL have become major shareholders. And we continue

Online campaign for the top stars of the German Handball League HBL: Handball fans all across Germany are passionate about one of the best handball leagues in the world — the Daikin Handball Bundesliga. And every league has its heroes. That’s why The Brand Orchestra staged the stars of the Daikin Handball Bundesliga, in cooperation with the league and the clubs, in a striking campaign styled after a well-known classic video game — including online banners, visuals, films, an

10 years of impactful sports communication: In 2022, The Brand Orchestra celebrated more than ten years of heartfelt communication in the sports sector. As one of the leading creative agencies for sports marketing, we looked back on a decade of passion for sport — working for renowned clients from the Bundesliga and the DFL Foundation to the German Sports Aid Foundation. Our experience in the sports segment and our belief in peak performance ultimately made us the agency behi

Integrated communication for Dyn’s second year: In the sports broadcaster’s second season, we went directly to the fans and staged Germany’s largest sports campaign — nationally and regionally. In addition to classic communication such as nationwide TV spots, banners, and print ads, we visited the fans’ homes on site and created local communication in Germany’s most important sports cities — to inspire all sports enthusiasts right on their doorstep, side by side with the club

Brand development for InfraGO: Germany’s train stations are not only travel destinations and transport hubs — they are also important social centers for many regions. For Deutsche Bahn, The Brand Orchestra conducted an extensive branding process with a brand evaluation for various departments across stations nationwide. Together with InfraGO’s Commercial Sales division, we developed a brand book for positioning and derived brand guidelines to establish clear principles for co

Comprehensive communication package for the launch of Germany’s new sports broadcaster — from DRTV spots to print and online communication, all the way to social media activities. FROM SPORTS FANS FOR SPORTS FANS. The brand developed by The Brand Orchestra launched successfully in summer 23 together with the most important German leagues in handball, basketball, volleyball, table tennis, and hockey, as well as international competitions — and immediately won over an enthusia

The Brand Orchestra supports Lupp & Partner: A law firm can also be a strong brand — and this is becoming increasingly important in this industry. In a highly competitive market — including in HR — with seemingly identical services, a firm’s attitude makes a real difference. For Lupp+Partner, we conducted an extensive branding process with workshops at all four locations to position the company across all brand dimensions. The resulting brand book formed the foundation for a

The Brand Orchestra erschafft die Marke Dyn: With Dyn, sports fans gain a new home — a streaming platform for the Handball, Basketball, Volleyball, Table Tennis, and Hockey Bundesliga, as well as other leading leagues. The Brand Orchestra created the brand in all its facets: in addition to the name, brand strategy, logo, and corporate design, we also developed the corporate website and the launch communication, which has been visible since the brand’s debut in summer across T

The Brand Orchestra is responsible for the brand identity of the new PR agency founded by Susanne Jahrreiss in Munich and developed the entire communication presence. The scope of work ranged from logo development and corporate design to the new website and digital presentations.