BILD – EVERYDAY LIFE, UP CLOSE.
- Nov 14, 2025
- 1 min read
An integrated campaign for Germany’s largest newspaper — with entertaining stories centered around the kiosk on the corner.
A kiosk as a soap-format: To communicate BILD’s values in an engaging way, we developed a concept that playfully interacts with the product — through stories featuring the people for whom BILD writes, spanning all parts of society. Authentic and consistent, yet always with a wink.
We staged these stories in the place where everyone crosses paths sooner or later: the classic newspaper kiosk. Close to real life, featuring a kiosk owner who is as likeable as he is down-to-earth.
As part of BILD’s 65th anniversary, a total of five TV spots, print ads, posters, and numerous radio spots were produced.
