BUNDESLIGA.DE: FIRST SURF. THEN TALK.
- Nov 14, 2025
- 1 min read
Integrated campaign for the Bundesliga’s digital platform — with football legends as heroes of expertise.
Background: In football, there are often two opinions — and we made this the foundation of our campaign promoting the Bundesliga’s online portal. The message: good thing Bundesliga.de exists, where every fan can not only enjoy the entire world of the Bundesliga but also get all facts straight from the source.
At the heart of the campaign are two authentic fans who philosophize and argue about football in their regular pub. Each of our protagonists is, of course, always right in his own mind — they just never share the same opinion. The resolution: the truth is on Bundesliga.de.
As a special highlight, one of the spots features two real legends: Horst Hrubesch and Klaus Fischer. The two spent years in the 1980s competing for the Bundesliga top scorer title. The campaign runs online, in football-affine print media, and on ARD, Sky, and Sport1.
