THE BUNDESLIGA SUMMER CAMPAIGN
- Nov 14, 2025
- 1 min read
International communication under the motto You are the Liga:
In our worldwide summer campaign for the Bundesliga, we pursued a simple strategic approach: football connects people all over the world. And all fans belong to one family, united by their passion for the greatest sport on earth — regardless of age, gender, skin color, or religion.
In addition to brand strategy and consulting, The Brand Orchestra created a globally deployed campaign for social media and TV in all relevant languages. Alongside classic trailers and a media kit for local broadcasters, we also developed club-specific assets for all teams.
GLOBAL CAMPAIGN FOR SOCIAL MEDIA
The brand message was successfully shared with football fans around the world, including on the platforms of all Bundesliga clubs.
MANY FANS, ONE LOVE
The campaign is deepened through numerous interview portraits of fans whose hearts beat especially for their club.
