EA SPORTS – THE VIRTUAL BUNDESLIGA POWERS UP.

https://vimeo.com/88748843

TBO ensured a successful launch with a comprehensive communication package. FIFA 13 is all about the passion for football — and in the legendary EA game’s integrated Virtual Bundesliga, it’s about the honor of representing your club well. For the first time, players have the opportunity to become virtual champions online with their favorite Bundesliga team. Players from Germany, Switzerland, and Austria compete against each other for an entire year. It’s about play, fun, excitement — but above all, about winning.

We dramatized this in a 360-degree campaign in which the fans take center stage. On TV, online, in promotions, and in print.