EA SPORTS FUSSBALL MANAGER – WITH LUCIEN FAVRE
- Nov 14, 2025
- 1 min read
Updated: 4 days ago
Electronic Arts relied on THE BRAND ORCHESTRA and ROBOT for the communication of FUSSBALL MANAGER 13. In this successful simulation series, players can found their own team, become national coach, or lead their favorite club to unexpected glory.
At the center of this year’s campaign was Lucien Favre, coach of Borussia Mönchengladbach. He continues the tradition of a number of major coaches and managers who have already appeared on the cover of FUSSBALL MANAGER. Last year, we staged Thomas Tuchel for the game. In addition to the key visual, print motif, and a broad online campaign for Germany, Austria, and Switzerland, TBO developed an online trailer for the game. “Football is pure excitement,” says Creative Director Lars Oehlschlaeger. “And the same goes for coaches and management.”
The film and photography were produced together with Studio Paul Ripke in Hamburg. On the client side, marketing responsibility lay with Heiner Kuhlmann, Senior Product Marketing Manager GSA at Electronic Arts.
