A NEW APPEARANCE FOR THE PVS
- Nov 14, 2025
- 1 min read
The TBO communication campaign for the Private Medical Billing Offices (Privatärztlichen Verrechnungsstellen) gives the organization a new face.
Together with our partner agency ROBOT, we have been working for the Association of Private Medical Billing Offices (PVS) since 2011. The operation was a success — proving that B2B communication doesn’t have to be boring. As the leading provider of private medical billing (fee volume: €3.6 billion per year), the PVS ensures that doctors can reliably bill for their services — but what the association lacked was emotional relevance and likeability. Through workshops, we developed a brand strategy and ensured its creative implementation. The scope of work: brand consulting, strategic advisory, print ads and brand film, corporate identity, sales literature, website, online campaign, and music consulting.
Emotionalizing the brand: Under the motto From doctors. For doctors., we created — over the course of a five-day shoot with doctors and in hospitals — a communication world that does justice to a market leader while still remaining approachable and likeable.
Die Printmotive greifen die PVS-Benefits humorvoll und intelligent auf. Das neue Corporate Design strahlt Frische, Transparenz und Vertrauen aus. Geschaltet werden die Motive in zielgruppenaffinen Titeln wie der Ärztepost.
Der Relaunch der Verbandsseite vom PVS zeigt, dass auch B2B Websites modern und menschlich aussehen können. Die Banner sind Adaptionen der Print-Motive. Sie laufen in zielgruppenrelevanten Umfeldern und verlinken auf die Homepage.
