A LAW FIRM BECOMES A BRAND

The Brand Orchestra supports Lupp & Partner: A law firm can also be a strong brand — and this is becoming increasingly important in this industry. In a highly competitive market — including in HR — with seemingly identical services, a firm’s attitude makes a real difference. For Lupp+Partner, we conducted an extensive branding process with workshops at all four locations to position the company across all brand dimensions. The resulting brand book formed the foundation for a comprehensive communication package — from ads, social media, and corporate design to employer branding.