WORLDWIDE GOALMANIA BY TBO

https://vimeo.com/252135713

The Bundesliga is expanding worldwide — and we provide the communication. North America, South America, and Asia: To win over the football-enthusiastic fan communities in these markets, TBO developed an online communication campaign. In doing so, we played one of our biggest trump cards: goals! The Bundesliga has the highest average number of goals per match. And what do fans around the world love most? Exactly: goals, goals, goals. Under the campaign motto GOALMANIA, this initiative ran across a period of 27 matches in just 10 days. Excitement was guaranteed — including strong tuning impulses for Fox Sports.