HOTEL NHOW – NH HOTELS BUILDS ON BRAND ORCHESTRA

An extraordinary appearance for an extraordinary hotel:

https://vimeo.com/88761437

Even before the foundation stone of the hotel was laid, THE BRAND ORCHESTRA was on board as a strategic partner. In workshops with all key decision-makers from the corporation, the positioning and the core idea for the world’s leading music hotel were developed. More than that: a unique communication world was created.

The launch campaign for the nhow hotel encompassed a full 360-degree concept — from the website, brochures, employee campaigns, poster campaigns, corporate film, online spot, social media campaigns, apps, augmented reality, and music consulting to a complete sound marketing concept. The campaign was broadcast nationally and internationally. The results were impressive: significantly above-average occupancy and utilization as an event and venue location.

Six months before the hotel opening, THE BRAND ORCHESTRA developed a poster and print campaign to attract employees. Because one thing was clear: a hotel with such an unusual positioning needs employees who truly understand the concept.