FOOTBALL IN COVID TIMES: PASSION NEVER STOPS
- Nov 14, 2025
- 1 min read
Updated: Mar 27
With a worldwide Summer Engagement Campaign by The Brand Orchestra for North America, South America, and Asia, the Bundesliga communicated that the love of football cannot be defeated — not even by a pandemic.
The broad campaign across social media and classic channels paid respect to the fans and generated a high level of global engagement. In concrete numbers: over 54 million contacts and 22 million video views, with a total of 340 video and graphic assets.
ONE PASSION, MANY CONTACTS
A banner campaign featuring the campaign visuals complemented the films and ensured wide distribution across all Bundesliga channels, as well as through broadcasters and media partners around the world.
And of course, no campaign about Bundesliga passion would be complete without our football heroes — to ensure broad reach across club channels as well, club-specific player visuals were also developed.
