AS FAST AS BERLIN. OUR B.Z. CAMPAIGN.

B.Z. is the leading media outlet in Berlin. We developed the communication to match.

Good tabloid journalism is defined by three things: it is entertaining, easy to understand, and reports at lightning speed on what people care about.

In this, the Berlin newspaper B.Z. is absolutely unbeatable. With the city’s largest local editorial team, it is always right where things are happening. We showcased this speed in an integrated, eye-catching campaign — with posters, print ads, and plenty of online measures.