TV CAMPAIGN FOR BRILLE24
- Nov 14, 2025
- 1 min read
The eyewear manufacturer Brille24 is setting new standards in the online eyewear market — and we created the communication to match.
To further increase awareness of the online optician Brille24, we developed a broad TV campaign in cooperation with ROBOT, featuring the new claim “Buy glasses the smart way.” The result: a charming TV commercial that clearly highlights the benefits for potential online eyewear customers. The spot is airing as a 20- and 30-second version on ProSieben, SAT.1, kabel eins, and sixx.
The TV commercial is accompanied by online and social media measures. An additional tutorial film extended the campaign all the way to the website for potential customers.
