ZUKUNFT BEWEGEN
- Nov 14, 2025
- 1 min read
The DFL Foundation launches the largest campaign in its history with TBO:
Top athletes are role models for all of us. This is the foundation of the DFL initiative #ZukunftBewegen, developed by The Brand Orchestra, which aims to encourage children and young people in particular to be more active and engage in sports. The result: dynamic communication for the DFL Foundation.
At the center of the integrated campaign are major sports talents, elite athletes, the YouTubers “Brotatos,” and Bundesliga legend Claudio Pizarro. As role models, they highlight the importance of movement in a spot and various multimedia formats, spread a sense of momentum, and actively counteract the lack of physical activity in Germany. An event series under the motto Mutmacher invites kids and teenagers across Germany to step out of their comfort zone alongside top sports talents and simply try something new — in the fast lane.
A MOVEMENT FOR GERMANY
In addition to the campaign trailer and the influencer campaign, we produced 10 film portraits of major talents in German elite sports. Examples:
Tom Malutedi
Lena Hentschel
Taliso Engel
THE PROTAGONISTS:
Lena Büchner (Boxing)
Nils Dunkel (Gymnastics)
Taliso Engel (Para Swimming)
Alexandra Förster (Rowing)
Lena Hentschel (Diving)
Niko Kappel (Para Shot Put)
Tom Malutedi (Para Javelin)
Leon Schäfer (Para Long Jump/Sprint)
Nele Thomas (Speed Climbing)
Anna-Maria Wagner (Judo)
Lars (Brotatos)Lucas (Brotatos)
Claudio Pizarro (Bundesliga Legend)
The result: a dynamic campaign and a whole lot of social media hype for German elite sports.
