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For the anniversary of Germany’s No. 1 media outlet, BILD relies on The Brand Orchestra: Germany’s largest newspaper turned 65 — and that’s certainly a reason to celebrate. As part of BILD’s anniversary, The Brand Orchestra created a campaign with posters, print ads, and accompanying guerrilla activities such as an elevator-selfie activation. The initiative was as honest as BILD itself — and played with the simple truth that BILD is anything but indifferent.

We believe in talent — just like the Bundesliga Foundation (DFL Stiftung), which supports young athletes. That’s why we staged kids in truly eye-catching films. The Bundesliga Foundation supports young talents on their way to the world’s top — and The Brand Orchestra brings this to life in spectacular fashion. To do so, we showcase children doing what every adult dreams of: fully living out their talents. The result is an emotional vignette film that highlights the heroes of

hat truly drives a company’s success are the people behind it. With this in mind, The Brand Orchestra and ROBOT — in cooperation with the design agency Studio 38 — developed the new HR campaign for Germany’s No. 1 jewelry retailer. In addition to a film that puts the company’s employees at the center, the campaign includes an HR marketing flyer, a print campaign with 11 visuals, as well as job ads, posters, and banners.

The Brand Orchestra also drives companies forward in the B2B sector — with full success. Avnet Silica is Europe’s leading distributor of electronic components and services for the technology market. From the development of technical products to international logistics, the company offers customers solutions that are not only innovative but also as simple as possible. Featuring the claim Complexity simplified, ROBOT developed a B2B campaign for the entire European market. A s

B.Z. is the leading media outlet in Berlin. We developed the communication to match. Good tabloid journalism is defined by three things: it is entertaining, easy to understand, and reports at lightning speed on what people care about. In this, the Berlin newspaper B.Z. is absolutely unbeatable. With the city’s largest local editorial team, it is always right where things are happening. We showcased this speed in an integrated, eye-catching campaign — with posters, print ads,

Positioning, brand book, app, and campaign: The Brand Orchestra realigns Germany’s largest media outlet BILD for a digital future. Together with Publishing Managing Director Donata Hopfen and key players from all areas of the BILD Group, The Brand Orchestra developed an overarching brand positioning that encompasses all BILD channels — print, Bild.de, mobile, and apps. Over the course of 12 months, this included numerous workshops, interviews, and alignment sessions. All corn

A spectacular appearance in nighttime Berlin: our unconventional film format makes a statement for German sport. The Bundesliga’s commitment to the German Sports Aid Foundation is built on long-term support. Under the central idea Athletes for Athletes, the Bundesliga Foundation has been supporting the work of the German Sports Aid Foundation in promoting elite sports across various disciplines since the Olympic Games in Beijing 2008. Last year, this partnership was brought t

Integrated campaign for the Bundesliga’s digital platform — with football legends as heroes of expertise. Background: In football, there are often two opinions — and we made this the foundation of our campaign promoting the Bundesliga’s online portal. The message: good thing Bundesliga.de exists, where every fan can not only enjoy the entire world of the Bundesliga but also get all facts straight from the source. At the heart of the campaign are two authentic fans who philos

The powerful launch campaign for our long-standing collaboration with the Bundesliga Foundation and the German Sports Aid Foundation. The Bundesliga respects the outstanding achievements of all athletes. That’s why the Bundesliga Foundation has been supporting the work of the German Sports Aid Foundation for years, promoting elite sports across a wide range of disciplines. Our campaign places this commitment to supporting 160 potential Olympians at the center. We showcase tru

The eyewear manufacturer Brille24 is setting new standards in the online eyewear market — and we created the communication to match. To further increase awareness of the online optician Brille24, we developed a broad TV campaign in cooperation with ROBOT, featuring the new claim “Buy glasses the smart way.” The result: a charming TV commercial that clearly highlights the benefits for potential online eyewear customers. The spot is airing as a 20- and 30-second version on ProS