A poetic masterpiece marking the end of a season full of challenges. The Bundesliga and Bundesliga 2 concluded an extraordinary season with an equally extraordinary message to their fans. In a one-minute film, German professional football expressed its gratitude for the patience, strength, and loyalty shown by supporters throughout the 2020/21 season — a season in which, due to the COVID-19 pandemic, fans were largely unable to attend matches in the stadiums. The film is acco

Rebranding for the Future of Sports Sponsorship Sports sponsorship is evolving. Traditional reach-based partnerships are increasingly giving way to integrated brand platforms that combine content, data, experiences, and authentic values. For the German Sports Sponsorship Association (VSA), this transformation became the catalyst for a comprehensive brand renewal. THE BRAND ORCHESTRA developed a new brand identity that reflects the VSA’s strategic repositioning and future ambi

Our Dyn campaign for the biggest handball event of 2026: the European Championship in Scandinavia. With three TV commercials and a series of social media films centered around handball legend Stefan Kretzschmar, The Brand Orchestra positions broadcaster Dyn as the entertaining home of handball. A full-day shoot and accompanying photo session in Berlin produced a wide range of films and formats for PR, TV, all digital channels, and Dyn’s own platforms. At the heart of the seri

Our case for the broadcaster Dyn: This film once again demonstrates how TBO creates successful brands through a clearly defined branding process — from strategy and naming to the Brand Vision Model and a full 360° presence across all relevant channels. Dyn has managed in an incredibly short time not only to win the hearts of fans but also to inspire investors: Since this summer, alongside Springer, the Schwarz Group and the DFL have become major shareholders. And we continue

Online campaign for the top stars of the German Handball League HBL: Handball fans all across Germany are passionate about one of the best handball leagues in the world — the Daikin Handball Bundesliga. And every league has its heroes. That’s why The Brand Orchestra staged the stars of the Daikin Handball Bundesliga, in cooperation with the league and the clubs, in a striking campaign styled after a well-known classic video game — including online banners, visuals, films, an

In 2022, The Brand Orchestra celebrated more than a decade of passion-driven communications in the world of sports. As one of Germany’s leading creative agencies for sports marketing, we looked back on ten years of creating powerful stories and experiences for renowned clients ranging from the Bundesliga and the DFL Foundation to German Sport Aid.Our deep expertise in sports and our belief in the power of peak performance have also made us the agency behind Dyn, Germany’s new

Integrated communication for Dyn’s second year: In the sports broadcaster’s second season, we went directly to the fans and staged Germany’s largest sports campaign — nationally and regionally. In addition to classic communication such as nationwide TV spots, banners, and print ads, we visited the fans’ homes on site and created local communication in Germany’s most important sports cities — to inspire all sports enthusiasts right on their doorstep, side by side with the club

Brand development for InfraGO: Germany’s train stations are not only travel destinations and transport hubs — they are also important social centers for many regions. For Deutsche Bahn, The Brand Orchestra conducted an extensive branding process with a brand evaluation for various departments across stations nationwide. Together with InfraGO’s Commercial Sales division, we developed a brand book for positioning and derived brand guidelines to establish clear principles for co

Comprehensive communication package for the launch of Germany’s new sports broadcaster — from DRTV spots to print and online communication, all the way to social media activities. FROM SPORTS FANS FOR SPORTS FANS. The brand developed by The Brand Orchestra launched successfully in summer 23 together with the most important German leagues in handball, basketball, volleyball, table tennis, and hockey, as well as international competitions — and immediately won over an enthusia

The Brand Orchestra supports Lupp & Partner: A law firm can also be a strong brand — and this is becoming increasingly important in this industry. In a highly competitive market — including in HR — with seemingly identical services, a firm’s attitude makes a real difference. For Lupp+Partner, we conducted an extensive branding process with workshops at all four locations to position the company across all brand dimensions. The resulting brand book formed the foundation for a

The Brand Orchestra creates a new sports brand: Dyn. With Dyn, sports fans gain a new home — a streaming platform for the Handball, Basketball, Volleyball, Table Tennis, and Hockey Bundesliga, as well as other leading leagues. The Brand Orchestra created the brand in all its facets: in addition to the name, brand strategy, logo, and corporate design, we also developed the corporate website and the launch communication, which has been visible since the brand’s debut in summer

The Brand Orchestra is responsible for the brand identity of the new PR agency founded by Susanne Jahrreiss in Munich and developed the entire communication presence. The scope of work ranged from logo development and corporate design to the new website and digital presentations.

Influencer & social media campaign for the Bundesliga Foundation (DFL Stiftung). (Use this link for the main campaign: https://www.thebrandorchestra.com/en/post/zukunft-bewegen-1 ) The Brotatos, as leading football influencers, are passionate fans of cult Bayern player Claudio Pizarro. That’s why, as part of our Zukunft bewegen initiative, we invited them to take on the Claudio Pizarro Challenge — in support of German elite sports. The challenge: being good at football is one

Moving the future: DFL Foundation launches the largest campaign in its history with TBO. Top athletes are role models for all of us. This is the foundation of the DFL initiative #ZukunftBewegen, developed by The Brand Orchestra, which aims to encourage children and young people in particular to be more active and engage in sports. The result: dynamic communication for the DFL Foundation. At the center of the integrated campaign are major sports talents, elite athletes, the Yo

International communication under the motto You are the Liga: In our worldwide summer campaign for the Bundesliga, we pursued a simple strategic approach: football connects people all over the world. And all fans belong to one family, united by their passion for the greatest sport on earth — regardless of age, gender, skin color, or religion. In addition to brand strategy and consulting, The Brand Orchestra created a globally deployed campaign for social media and TV in all r

A moving film by The Brand Orchestra, created as a thank-you to the fans, shows true greatness after a difficult COVID season. Die Bundesliga und 2. Bundesliga beenden eine außergewöhnliche Saison mit einer außergewöhnlichen Botschaft an die Fans: Mit einem einminütigen Film dankt der Profifußball allen Anhängern für die Geduld, Kraft und Treue in der Saison 2020/21. Einer Saison, in der aufgrund der Corona-Pandemie zum allergrößten Teil keine Zuschauerinnen und Zuschauer in

The brand campaign for Germany’s largest job platform: For StepStone Deutschland GmbH, based in Düsseldorf, we developed an integrated communication campaign. The goal was long-term brand building with the core objective of establishing StepStone as the preferred brand for everything related to jobs. The concept created by The Brand Orchestra included print ads, banners, motion design communication, social media, and a music track for the brand. Clear design, endless possibil

The Brand Orchestra showcases the elite athletes of the German Sports Aid Foundation: The Brand Orchestra showcases the elite athletes of the German Sports Aid Foundation: Top talents don’t let anything hold them back — not even a virus. Perseverance, flexibility, and a willingness to perform — these are the qualities that define our athletes. The Bundesliga honors this attitude and stands in solidarity with Germany’s next generation of elite athletes. As the Bundesliga’s lea

For the cybersecurity company HiSolutions, The Brand Orchestra staged a very special kind of relaunch. As one of the leading software companies for cybersecurity, HiSolutions relies on The Brand Orchestra for strategy, brand development, design, and talent recruitment. In addition to brand strategy, marketing, a brand book, and a completely new visual identity, we are also responsible for revising the company’s HR website and HR campaign. SPECIAL TALENTS NEED SPECIAL COMMUNIC

With a worldwide Summer Engagement Campaign by The Brand Orchestra for North America, South America, and Asia, the Bundesliga communicated that the love of football cannot be defeated — not even by a pandemic. The broad campaign across social media and classic channels paid respect to the fans and generated a high level of global engagement. In concrete numbers: over 54 million contacts and 22 million video views, with a total of 340 video and graphic assets. ONE PASSION, MAN

The Spanish company RIU Hotels & Resorts, with 109 properties, is not only one of the largest providers worldwide but also ensures a truly feel-good stay thanks to prime locations and a distinctive atmosphere. The Brand Orchestra brought this feeling to life worldwide with an unconventional idea. The ad Airport The ad Breakfast

he Brand Orchestra showcases the heroes of football. A star-studded lineup for the DFL Foundation in support of Germany’s elite athletes: In our most extensive campaign to date, numerous Bundesliga stars draw attention to the achievements of young athletes in elite sports through a wide range of spots and measures. In line with the campaign motto, DFL Foundation ambassador Manuel Neuer, Daniel Caligiuri, Mario Götze, Serge Gnabry, Lukas Klostermann, Marco Reus, Davie Selke, N

Microsoft & Avnet Silica rely on ideas from The Brand Orchestra: The Internet of Things offers tremendous opportunities — and also carries one or two security risks. Fortunately, technologies from Microsoft and Avnet Silica provide the world’s highest security standards. And even better when The Brand Orchestra brings this fact to life with an entertaining B2B campaign — bold and eye-catching across Europe. Safety first.

Featuring the motto #leistungleben (Live up to your potential) the German Sports Aid Foundation Deutsche Sporthilfe launches a completely new brand identity. In addition to an entirely new corporate design and a modernized logo, The Brand Orchestra created a comprehensive brand campaign with more than 50 visuals for classic media and social media. Stories and posts featuring supported athletes spread the brand messages far beyond the Sporthilfe channels, while a mission film

The Brand Orchestra launches the worldwide repositioning of the Bundesliga with an award-winning image trailer — featuring a remarkable twist. Out of love for football: Our film for the Bundesliga’s international markets received an overwhelming global response. The film is an ode to football — an ode that manages without a single Bundesliga scene. The message behind it: just as important as the league are its fans.

With an entertaining social media campaign for the Bundesliga, The Brand Orchestra sets the tone for an exciting year-end run. The Bundesliga delivers peak excitement and makes this autumn truly thrilling: more goals, more atmosphere, more spectacle. Enough reason to accompany this energy with a campaign designed to further fuel the overall enthusiasm. Under the campaign platform Hot Autumn, The Brand Orchestra created a global campaign that built excitement for the dramatic

Moving communication for the DFL Foundation: Germany’s fastest sprinter, Gina Lückenkemper, is at the center of our new campaign for the DFL Foundation. The 21-year-old, who finished fourth at the Olympics with the 4x100-meter relay, became the first German woman since 1991 to run 100 meters in under eleven seconds and is considered a major medal hopeful for the 2018 European Athletics Championships. The spot has been airing since April 21, 2018 in the Bundesliga environment

The Brand Orchestra realigns the key brands of Germany’s largest league. As one of the most innovative and popular leagues in the world, the Bundesliga is becoming increasingly international. To support this growth with a solid brand foundation and to provide employees, partners, and the broader public with a clear vision of the brand, a comprehensive branding process was initiated together with the DFL. After an intensive research and workshop phase involving stakeholders as

The Bundesliga is expanding worldwide — and we provide the communication. North America, South America, and Asia: To win over the football-enthusiastic fan communities in these markets, TBO developed an online communication campaign. In doing so, we played one of our biggest trump cards: goals! The Bundesliga has the highest average number of goals per match. And what do fans around the world love most? Exactly: goals, goals, goals. Under the campaign motto GOALMANIA, this in

An integrated campaign for Germany’s largest newspaper — with entertaining stories centered around a random kiosk around the block.rer. A kiosk as a soap-format: To communicate BILD’s values in an engaging way, we developed a concept that playfully interacts with the product — through stories featuring the people for whom BILD writes, spanning all parts of society. Authentic and consistent, yet always with a wink. We staged these stories in the place where everyone crosses pa

For the anniversary of Germany’s No. 1 media outlet, BILD relies on The Brand Orchestra: Germany’s largest newspaper turned 65 — and that’s certainly a reason to celebrate. As part of BILD’s anniversary, The Brand Orchestra created a campaign with posters, print ads, and accompanying guerrilla activities such as an elevator-selfie activation. The initiative was as honest as BILD itself — and played with the simple truth that BILD is anything but indifferent.

We believe in talent — just like the Bundesliga Foundation (DFL Stiftung), which supports young athletes. That’s why we staged kids in truly eye-catching films. The Bundesliga Foundation supports young talents on their way to the world’s top — and The Brand Orchestra brings this to life in spectacular fashion. To do so, we showcase children doing what every adult dreams of: fully living out their talents. The result is an emotional vignette film that highlights the heroes of

hat truly drives a company’s success are the people behind it. With this in mind, The Brand Orchestra and ROBOT — in cooperation with the design agency Studio 38 — developed the new HR campaign for Germany’s No. 1 jewelry retailer. In addition to a film that puts the company’s employees at the center, the campaign includes an HR marketing flyer, a print campaign with 11 visuals, as well as job ads, posters, and banners.

The Brand Orchestra also drives companies forward in the B2B sector — with full success. Avnet Silica is Europe’s leading distributor of electronic components and services for the technology market. From the development of technical products to international logistics, the company offers customers solutions that are not only innovative but also as simple as possible. Featuring the claim Complexity simplified, ROBOT developed a B2B campaign for the entire European market. A s

B.Z. is the leading media outlet in Berlin. We developed the communication to match. Good tabloid journalism is defined by three things: it is entertaining, easy to understand, and reports at lightning speed on what people care about. In this, the Berlin newspaper B.Z. is absolutely unbeatable. With the city’s largest local editorial team, it is always right where things are happening. We showcased this speed in an integrated, eye-catching campaign — with posters, print ads,

Positioning, brand book, app, and campaign: The Brand Orchestra realigns Germany’s largest media outlet BILD for a digital future. Together with Publishing Managing Director Donata Hopfen and key players from all areas of the BILD Group, The Brand Orchestra developed an overarching brand positioning that encompasses all BILD channels — print, Bild.de, mobile, and apps. Over the course of 12 months, this included numerous workshops, interviews, and alignment sessions. All corn

A spectacular appearance in nighttime Berlin: our unconventional film format makes a statement for German sport. The Bundesliga’s commitment to the German Sports Aid Foundation is built on long-term support. Under the central idea Athletes for Athletes, the Bundesliga Foundation has been supporting the work of the German Sports Aid Foundation in promoting elite sports across various disciplines since the Olympic Games in Beijing 2008. Last year, this partnership was brought t

Integrated campaign for the Bundesliga’s digital platform — with football legends as heroes of expertise. Background: In football, there are often two opinions — and we made this the foundation of our campaign promoting the Bundesliga’s online portal. The message: good thing Bundesliga.de exists, where every fan can not only enjoy the entire world of the Bundesliga but also get all facts straight from the source. At the heart of the campaign are two authentic fans who philos

The powerful launch campaign for our long-standing collaboration with the Bundesliga Foundation and the German Sports Aid Foundation. The Bundesliga respects the outstanding achievements of all athletes. That’s why the Bundesliga Foundation has been supporting the work of the German Sports Aid Foundation for years, promoting elite sports across a wide range of disciplines. Our campaign places this commitment to supporting 160 potential Olympians at the center. We showcase tru

The eyewear manufacturer Brille24 is setting new standards in the online eyewear market — and we created the communication to match. To further increase awareness of the online optician Brille24, we developed a broad TV campaign in cooperation with ROBOT, featuring the new claim “Buy glasses the smart way.” The result: a charming TV commercial that clearly highlights the benefits for potential online eyewear customers. The spot is airing as a 20- and 30-second version on ProS

Our design for a great idea: culture is communication — and vice versa. For this reason, the sponsorship agency Ledavi hosted the first Commercial Culture Conference. Opinion leaders from marketing, art, and culture came together for many inspiring round-table discussions at one of Berlin’s top locations: the legendary pop-up restaurant Pret a Diner — this time set in the historic opera workshops of Berlin. We delivered the freshly designed logo, visual identity, and invitati

More than football – We created the first corporate campaign for the Bundesliga. Because football is more than a sport. And the Bundesliga is more than a league. For the first time in the 50-year history of the Bundesliga, the DFL (German Football League) launched an information campaign highlighting the social value of professional football. The focus was on the positive impact the Bundesliga has on social cohesion, the economy, and football culture. Communicated topics incl

The TBO communication campaign for the Private Medical Billing Offices (Privatärztlichen Verrechnungsstellen) gives the organization a new face. Together with our partner agency ROBOT, we have been working for the Association of Private Medical Billing Offices (PVS) since 2011. The operation was a success — proving that B2B communication doesn’t have to be boring. As the leading provider of private medical billing (fee volume: €3.6 billion per year), the PVS ensures that doc

Electronic Arts relied on THE BRAND ORCHESTRA and ROBOT for the communication of FUSSBALL MANAGER 13. In this successful simulation series, players can found their own team, become national coach, or lead their favorite club to unexpected glory. At the center of this year’s campaign was Lucien Favre, coach of Borussia Mönchengladbach. He continues the tradition of a number of major coaches and managers who have already appeared on the cover of FUSSBALL MANAGER. Last year, we

TBO ensured a successful launch with a comprehensive communication package. FIFA 13 is all about the passion for football — and in the legendary EA game’s integrated Virtual Bundesliga, it’s about the honor of representing your club well. For the first time, players have the opportunity to become virtual champions online with their favorite Bundesliga team. Players from Germany, Switzerland, and Austria compete against each other for an entire year. It’s about play, fun, exci

Premium Design and Photography: With the Mercedes Viano Vision Diamond, Mercedes-Benz introduced a luxury version of the Viano. Designed for chauffeur-driven travel, this elegant business vehicle combines a state-of-the-art multimedia workspace with a private retreat. An automobile of this calibre – developed particularly for the Chinese market – naturally required a communication concept that reflected its premium positioning. In collaboration with the sponsorship agency LED

The Brand Orchestra handled Vodafone’s communication surrounding the Eurovision Song Contest in Düsseldorf. In collaboration with our partner agencies ROBOT and Hello White Parrot, TBO developed an AudioGuide that presented ESC fans with the most interesting stories about the stars of the Düsseldorf contest — country by country — via a telephone hotline and online. Throughout Düsseldorf, our country hotlines were promoted, allowing people to listen to the most exciting storie

An extraordinary appearance for an extraordinary hotel: Even before the foundation stone of the hotel was laid, THE BRAND ORCHESTRA was on board as a strategic partner. In workshops with all key decision-makers from the corporation, the positioning and the core idea for the world’s leading music hotel were developed. More than that: a unique communication world was created. The launch campaign for the nhow hotel encompassed a full 360-degree concept — from the website, broch