A NEW APPEARANCE FOR THE PVS
- Jan 1, 2013
- 1 min read
Updated: 2 days ago
The TBO communication campaign for the Private Medical Billing Offices (Privatärztlichen Verrechnungsstellen) gives the organization a new face.
Together with our partner agency ROBOT, we have been working for the Association of Private Medical Billing Offices (PVS) since 2011. The operation was a success — proving that B2B communication doesn’t have to be boring. As the leading provider of private medical billing (fee volume: €3.6 billion per year), the PVS ensures that doctors can reliably bill for their services — but what the association lacked was emotional relevance and likeability. Through workshops, we developed a brand strategy and ensured its creative implementation. The scope of work: brand consulting, strategic advisory, print ads and brand film, corporate identity, sales literature, website, online campaign, and music consulting.
Emotionalizing the brand: Under the motto From doctors. For doctors., we created — over the course of a five-day shoot with doctors and in hospitals — a communication world that does justice to a market leader while still remaining approachable and likeable.
Die Printmotive greifen die PVS-Benefits humorvoll und intelligent auf. Das neue Corporate Design strahlt Frische, Transparenz und Vertrauen aus. Geschaltet werden die Motive in zielgruppenaffinen Titeln wie der Ärztepost.
Die Printmotive greifen die PVS-Benefits humorvoll und intelligent auf. Das neue Corporate Design strahlt Frische, Transparenz und Vertrauen aus. Geschaltet werden die Motive in zielgruppenaffinen Titeln wie der Ärztepost.
