DEUTSCHE SPORTHILFE - LEISTUNG LEBEN

https://vimeo.com/354827286

Featuring the motto #leistungleben (Live up to your potential) the German Sports Aid Foundation Deutsche Sporthilfe launches a completely new brand identity. In addition to an entirely new corporate design and a modernized logo, The Brand Orchestra created a comprehensive brand campaign with more than 50 visuals for classic media and social media. Stories and posts featuring supported athletes spread the brand messages far beyond the Sporthilfe channels, while a mission film stages the new positioning with spectacular footage of the athletes.