DYN SPORT. DEIN SENDER.

The Brand Orchestra creates a new sports brand: Dyn.

With Dyn, sports fans gain a new home — a streaming platform for the Handball, Basketball, Volleyball, Table Tennis, and Hockey Bundesliga, as well as other leading leagues. The Brand Orchestra created the brand in all its facets: in addition to the name, brand strategy, logo, and corporate design, we also developed the corporate website and the launch communication, which has been visible since the brand’s debut in summer across TV, print, online, and social media.

BIG SPORTS, BIG BRAND.

Those who aim high must rethink sport and rediscover passion. The Dyn brand has one major goal: to create a media home where sports fans can fully live out their enthusiasm and with which they can completely identify. Our bold brand presence — from the brand name to the OTT platform — and the branding consistently carried through to the on-air design give the brand a powerful visual home.