FOOTBALL IN COVID TIMES: PASSION NEVER STOPS
- Sep 19, 2020
- 1 min read
Updated: 2 days ago
With a worldwide Summer Engagement Campaign by The Brand Orchestra for North America, South America, and Asia, the Bundesliga communicated that the love of football cannot be defeated — not even by a pandemic.
The broad campaign across social media and classic channels paid respect to the fans and generated a high level of global engagement. In concrete numbers: over 54 million contacts and 22 million video views, with a total of 340 video and graphic assets.
ONE PASSION, MANY LEADS
A banner campaign featuring the campaign visuals complemented the films and ensured wide distribution across all Bundesliga channels, as well as through broadcasters and media partners around the world.
Bei einer Kampagne für Bundesliga-Leidenschaft dürfen natürlich unsere Fußballhelden nicht fehlen – für eine breite Streuung auch in Clubkanälen wurden auch vereinsspezifische Spielermotive entwickelt.
