OUR BRAND WORK FOR THE GERMAN RAILWAY CORPORATION DIE BAHN.

https://vimeo.com/1134858334

Brand development for InfraGO: Germany’s train stations are not only travel destinations and transport hubs — they are also important social centers for many regions. For Deutsche Bahn, The Brand Orchestra conducted an extensive branding process with a brand evaluation for various departments across stations nationwide. Together with InfraGO’s Commercial Sales division, we developed a brand book for positioning and derived brand guidelines to establish clear principles for communication with target groups and partners, as well as for employer branding.