SHAPING THE DIAMOND LOOK.

Premium Design and Photography: With the Mercedes Viano Vision Diamond, Mercedes-Benz introduced a luxury version of the Viano. Designed for chauffeur-driven travel, this elegant business vehicle combines a state-of-the-art multimedia workspace with a private retreat. An automobile of this calibre – developed particularly for the Chinese market – naturally required a communication concept that reflected its premium positioning.

In collaboration with the sponsorship agency LEDAVI, THE BRAND ORCHESTRA developed the creative concept, visual identity and photographic approach for the campaign, and managed the photo production in Shanghai. Post-production was carried out by RECOM in Stuttgart.