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Microsoft & Avnet Silica rely on ideas from The Brand Orchestra: The Internet of Things offers tremendous opportunities — and also carries one or two security risks. Fortunately, technologies from Microsoft and Avnet Silica provide the world’s highest security standards. And even better when The Brand Orchestra brings this fact to life with an entertaining B2B campaign — bold and eye-catching across Europe. Safety first.

Under the motto  #leistungleben (Live up to your potential) the German Sports Aid Foundation Deutsche Sporthilfe launches a completely new brand identity. In addition to an entirely new corporate design and a modernized logo, The Brand Orchestra created a comprehensive brand campaign with more than 50 visuals for classic media and social media. Stories and posts featuring supported athletes spread the brand messages far beyond the Sporthilfe channels, while a mission film s

The Brand Orchestra launches the worldwide repositioning of the Bundesliga with an award-winning image trailer — featuring a remarkable twist. Out of love for football: Our film for the Bundesliga’s international markets received an overwhelming global response. The film is an ode to football — an ode that manages without a single Bundesliga scene. The message behind it: just as important as the league are its fans.

With an entertaining social media campaign for the Bundesliga, The Brand Orchestra sets the tone for an exciting year-end run. The Bundesliga delivers peak excitement and makes this autumn truly thrilling: more goals, more atmosphere, more spectacle. Enough reason to accompany this energy with a campaign designed to further fuel the overall enthusiasm. Under the motto  Heißer Herbst , The Brand Orchestra developed a concept that — deployed in almost all Bundesliga countries —

Moving communication for the DFL Foundation: Germany’s fastest sprinter, Gina Lückenkemper, is at the center of our new campaign for the DFL Foundation. The 21-year-old, who finished fourth at the Olympics with the 4x100-meter relay, became the first German woman since 1991 to run 100 meters in under eleven seconds and is considered a major medal hopeful for the 2018 European Athletics Championships. The spot has been airing since April 21, 2018 in the Bundesliga environment

The Brand Orchestra realigns the key brands of Germany’s largest league. As one of the most innovative and popular leagues in the world, the Bundesliga is becoming increasingly international. To support this growth with a solid brand foundation and to provide employees, partners, and the broader public with a clear vision of the brand, a comprehensive branding process was initiated together with the DFL. After an intensive research and workshop phase involving stakeholders as

The Bundesliga is expanding worldwide — and we provide the communication. North America, South America, and Asia: To win over the football-enthusiastic fan communities in these markets, TBO developed an online communication campaign. In doing so, we played one of our biggest trump cards: goals! The Bundesliga has the highest average number of goals per match. And what do fans around the world love most? Exactly: goals, goals, goals. Under the campaign motto  GOALMANIA , this

An integrated campaign for Germany’s largest newspaper — with entertaining stories centered around the kiosk on the corn er. A kiosk as a soap-format: To communicate BILD’s values in an engaging way, we developed a concept that playfully interacts with the product — through stories featuring the people for whom BILD writes, spanning all parts of society. Authentic and consistent, yet always with a wink. We staged these stories in the place where everyone crosses paths sooner

For the anniversary of Germany’s No. 1 media outlet, BILD relies on The Brand Orchestra: Germany’s largest newspaper turned 65 — and that’s certainly a reason to celebrate. As part of BILD’s anniversary, The Brand Orchestra created a campaign with posters, print ads, and accompanying guerrilla activities such as an elevator-selfie activation. The initiative was as honest as BILD itself — and played with the simple truth that BILD is anything but indifferent.

We believe in talent — just like the Bundesliga Foundation (DFL Stiftung), which supports young athletes. That’s why we staged kids in truly eye-catching films. The Bundesliga Foundation supports young talents on their way to the world’s top — and The Brand Orchestra brings this to life in spectacular fashion. To do so, we showcase children doing what every adult dreams of: fully living out their talents. The result is an emotional vignette film that highlights the heroes of