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A NEW APPEARANCE FOR THE PVS
The TBO communication campaign for the Private Medical Billing Offices ( Privatärztlichen Verrechnungsstellen) gives the organization a new face. Together with our partner agency ROBOT, we have been working for the Association of Private Medical Billing Offices (PVS) since 2011. The operation was a success — proving that B2B communication doesn’t have to be boring. As the leading provider of private medical billing (fee volume: €3.6 billion per year), the PVS ensures that do


EA SPORTS FUSSBALL MANAGER – WITH LUCIEN FAVRE
Electronic Arts relied on THE BRAND ORCHESTRA and ROBOT for the communication of FUSSBALL MANAGER 13 . In this successful simulation series, players can found their own team, become national coach, or lead their favorite club to unexpected glory. At the center of this year’s campaign was Lucien Favre, coach of Borussia Mönchengladbach. He continues the tradition of a number of major coaches and managers who have already appeared on the cover of FUSSBALL MANAGER . Last y


EA SPORTS – THE VIRTUAL BUNDESLIGA POWERS UP.
TBO ensured a successful launch with a comprehensive communication package. FIFA 13 is all about the passion for football — and in the legendary EA game’s integrated Virtual Bundesliga, it’s about the honor of representing your club well. For the first time, players have the opportunity to become virtual champions online with their favorite Bundesliga team. Players from Germany, Switzerland, and Austria compete against each other for an entire year. It’s about play, fun, exci


VODAFONE – THE CAMPAIGN FOR THE ESC
The Brand Orchestra handled Vodafone’s communication surrounding the Eurovision Song Contest in Düsseldorf. In collaboration with our partner agencies ROBOT and Hello White Parrot, TBO developed an AudioGuide that presented ESC fans with the most interesting stories about the stars of the Düsseldorf contest — country by country — via a telephone hotline and online. Throughout Düsseldorf, our country hotlines were promoted, allowing people to listen to the most exciting storie


HOTEL NHOW – NH HOTELS BUILDS ON BRAND ORCHESTRA
An extraordinary appearance for an extraordinary hotel: Even before the foundation stone of the hotel was laid, THE BRAND ORCHESTRA was on board as a strategic partner. In workshops with all key decision-makers from the corporation, the positioning and the core idea for the world’s leading music hotel were developed. More than that: a unique communication world was created. The launch campaign for the nhow hotel encompassed a full 360-degree concept — from the website, brochu


Copy of TBO ENTWICKELT DEN DIAMOND LOOK.
Design und Fotografie der Oberklasse: Mit dem Mercedes Viano Vision Diamond bietet Mercedes-Benz einen Viano der Oberklasse an. Das elegante Business-Mobil, das für Fahrten mit einem Chauffeur ausgelegt ist, ist Multimedia-Arbeitsplatz und Rückzugsort in einem. Ein solches Automobil – das besonders für den chinesische Markt – muss für die Kommunikation natürlich angemessen in Szene gesetzt werden. THE BRAND ORCHESTRA entwickelte in Kooperation mit der Sponsoringagentur LEDAVI
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