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Our design for a great idea: culture is communication — and vice versa. For this reason, the sponsorship agency Ledavi hosted the first Commercial Culture Conference. Opinion leaders from marketing, art, and culture came together for many inspiring round-table discussions at one of Berlin’s top locations: the legendary pop-up restaurant Pret a Diner — this time set in the historic opera workshops of Berlin. We delivered the freshly designed logo, visual identity, and invitati

More than football – We created the first corporate campaign for the Bundesliga. Because football is more than a sport. And the Bundesliga is more than a league. For the first time in the 50-year history of the Bundesliga, the DFL (German Football League) launched an information campaign highlighting the social value of professional football. The focus was on the positive impact the Bundesliga has on social cohesion, the economy, and football culture. Communicated topics incl

The TBO communication campaign for the Private Medical Billing Offices (Privatärztlichen Verrechnungsstellen) gives the organization a new face. Together with our partner agency ROBOT, we have been working for the Association of Private Medical Billing Offices (PVS) since 2011. The operation was a success — proving that B2B communication doesn’t have to be boring. As the leading provider of private medical billing (fee volume: €3.6 billion per year), the PVS ensures that doc

Electronic Arts relied on THE BRAND ORCHESTRA and ROBOT for the communication of FUSSBALL MANAGER 13. In this successful simulation series, players can found their own team, become national coach, or lead their favorite club to unexpected glory. At the center of this year’s campaign was Lucien Favre, coach of Borussia Mönchengladbach. He continues the tradition of a number of major coaches and managers who have already appeared on the cover of FUSSBALL MANAGER. Last year, we

TBO ensured a successful launch with a comprehensive communication package. FIFA 13 is all about the passion for football — and in the legendary EA game’s integrated Virtual Bundesliga, it’s about the honor of representing your club well. For the first time, players have the opportunity to become virtual champions online with their favorite Bundesliga team. Players from Germany, Switzerland, and Austria compete against each other for an entire year. It’s about play, fun, exci

Premium Design and Photography: With the Mercedes Viano Vision Diamond, Mercedes-Benz introduced a luxury version of the Viano. Designed for chauffeur-driven travel, this elegant business vehicle combines a state-of-the-art multimedia workspace with a private retreat. An automobile of this calibre – developed particularly for the Chinese market – naturally required a communication concept that reflected its premium positioning. In collaboration with the sponsorship agency LED

The Brand Orchestra handled Vodafone’s communication surrounding the Eurovision Song Contest in Düsseldorf. In collaboration with our partner agencies ROBOT and Hello White Parrot, TBO developed an AudioGuide that presented ESC fans with the most interesting stories about the stars of the Düsseldorf contest — country by country — via a telephone hotline and online. Throughout Düsseldorf, our country hotlines were promoted, allowing people to listen to the most exciting storie

An extraordinary appearance for an extraordinary hotel: Even before the foundation stone of the hotel was laid, THE BRAND ORCHESTRA was on board as a strategic partner. In workshops with all key decision-makers from the corporation, the positioning and the core idea for the world’s leading music hotel were developed. More than that: a unique communication world was created. The launch campaign for the nhow hotel encompassed a full 360-degree concept — from the website, broch